When Beiersdorf introduced its pioneering NIVEA Milk, the first “liquid cream,” in 1963, it opened up a brand-new dimension of skin care. Today, there is a comprehensive range of NIVEA Body products,
from energizing lotions, pampering soufflés, and skin-firming oils to innovative in-shower body moisturizers.
Our facial skin deserves extra attention. NIVEA therefore offers a wide face care range from cleansing and moisturizing to anti-aging products. In 1998, Beiersdorf developed the NIVEA Face Care Q10 range thus setting a new standard in anti-wrinkle skin care.
NIVEA Ultra Oil was the first NIVEA sunscreen product to be launched on the market in 1936. Sunscreens are today more important than ever before and the NIVEA Sun Care range has been extended
over the years to include products for sensitive skin and skin that tans easily.
Beiersdorf knows what men really want: effective and quick-acting skin care products. That’s why the NIVEA MEN range extends from shaving foam for sensitive skin to relaxing shower gels and energizing body lotions. It includes everything that the active man needs to look and feel fresh.
NIVEA introduced its first effective deodorants in 1991. Today, there’s something for everyone in the extensive range of stick, roll-on and cream deodorant products, from special deodorants for sensitive skin, through anti-staining, to the innovative NIVEA Stress Protect range.
NIVEA’s “little brother” is in reality two years older: The lip care stick Labello turned 100 in 2009, and belongs to the traditional brands of Beiersdorf AG. Today, Labello is the market leader in lip care in Germany and many other countries. Beiersdorf produces about 160 million lip balm sticks yearly.