MPG prioritizes the production of high-quality products that meet stringent safety standards. This includes using safe and sustainable ingredients, adhering to regulatory requirements, and implementing rigorous quality control measures throughout the manufacturing process.
At MPG, we are dedicated to prioritizing the production of high-quality products that adhere to stringent safety standards. This means the utilization of safe and sustainable ingredients, adhering to regulatory requirements, and implementing rigorous quality control measures across all stages of manufacturing. MPG is also committed to compliance with global quality standards by implementing ISO 9001:2015 (Quality Management System) and ISO 22716:2007 (Cosmetics Good Manufacturing Practice).
The health and safety of our employees at work are of prime importance and make a key contribution to company success. This is why we implement the global occupational health and safety standard ISO 45001:2018. We have extensive health and safety programs in place that focus on sustainability training, comprehensive risk assessments, and regular workplace inspections, all designed to foster a safe and healthy work environment. Through these initiatives, we can come one step closer to the regular upholding of sustainable best practices.
At MPG, we always aim to foster innovation and invest in research and development to create products that are effective, eco-friendly, and aligned with the latest consumer trends and preferences. We are constantly exploring new technologies, sustainable practices, and formulations that improve the efficacy and sustainability of our products, ensuring that they serve the unique needs of our customer base.
Sustainability and localization are our prime focuses in our manufacturing process. We are committed to the adoption of practices and processes that minimize the environmental, social, and economic impacts associated with the manufacturing of our products. At MPG, we take into consideration the entire lifecycle of our cosmetic and home care products, from design to consumer use, with a strong emphasis on minimizing environmental impact. This begins with thorough raw material analysis to the careful assessment of the environmental impact of the production, storage, and distribution of our products, with all stages adhering to waste management laws and regulations.
We have a deep understanding that the ethical and sustainable sourcing of raw materials is crucial for reducing the conservational footprint of our products. By partnering with suppliers who adhere to sustainable practices, we ensure that we can continually prioritize environmental conservation. Our innovative formulations constantly explore natural and biodegradable ingredients such as glycerin, decyl oleate, and hydrolyzed wheat protein as well as natural extracts such as those of chamomile, licorice, pomegranate, and calendula Sustainability in cosmetic products. Our R&D team has explored formulations specific for sensitive skin using natural anti-irritating ingredients such as natural alpha bisabolol and aloe vera. We are also dedicated to formulating products that are organic and free of parabens.
Our supply chain is the operational backbone of our organization, encompassing all the processes and activities involved in delivering our products and services to our customers. Through strategic partnerships, efficient logistics, and advanced technology, we ensure that our supply chain is a key driver of our organizational success. This initiative enables us to effectively meet customer demand, optimize costs, and maintain high standards of quality and reliability.
With a robust infrastructure, including a state-of-the-art manufacturing facility, strategically located distribution centers, a dedicated fleet, and nationwide coverage, our end-to-end services are complemented by a supply chain team that provides agility and flexibility. This allows us to adapt swiftly to changes in market dynamics, ensuring a responsive and customer-centric approach from production to the final stages of delivery. From sourcing materials from responsible suppliers to implementing stringent eco-friendly practices, we can come that much closer to operational excellence. Our supply chain is carefully engineered to optimize efficiency while keeping environmental sustainability at the forefront of everything we do.
MPG’s exporting strategy emphasizes the concept of integrating and harmonizing diverse elements on a global scale. We are committed to creating a cohesive and inclusive global system that transcends geographical boundaries and encourages strategic integration with global markets. To us, this strategic integration is about having a strong global presence while remaining operationally decentralized and continually empowering our local teams. This involves developing products locally that remain relevant to our consumers, regardless of where they may reside. To achieve this, we have established global partnerships for Research and Innovation, tailored for each of our strategic markets, complementing our work in development, and sustaining efficient market launches.
The Gulf and Arabian Peninsula: KSA, Yemen, Kuwait, Jordan, Syria, Bahrain, Oman, and the UAE.
Africa: Kenya, Djibouti, Somalia, and Ghana.
Asia: China, Kyrgyzstan, Kazakhstan, and Pakistan.
Other Regions: USA and Australia
At MPG, we view our distribution partners not just as distributors but as valued business partners. We recognize the importance of establishing strong and collaborative relationships with our global distributors to achieve global market penetration. These partnerships go beyond mere transactions. they are built on trust, mutual support, and shared goals.As business partners, we work hand in hand with our distributors to expand our global presence and ensure the success of our products in various regions. We believe in fostering open communication, transparency, and alignment of objectives. By understanding the unique dynamics of each market, we collaborate closely with our partners to develop tailored strategies that resonate with local customers and drive market acceptance. Our distributors bring invaluable expertise, market knowledge, and established distribution networks to the table. Their expertise involves a deep understanding of the local business landscape, including cultural nuances, regulatory requirements, and consumer preferences. By leveraging this extensive reach as well as market insights, we can navigate new markets more effectively and efficiently. We prioritize building long-term relationships with our distribution partners, investing in their success, and supporting their growth. We provide comprehensive training programs, marketing support, and access to our dedicated team of experts to ensure they have the necessary tools and resources to effectively promote and distribute our products. Together, we strive for mutual success and market leadership. We believe that by fostering collaboration and synergy with our global distributors, we can achieve our shared goal of effectively delivering our products to customers worldwide. Our commitment to these partnerships is grounded in the belief that together we can create lasting value and make a meaningful impact in every market we serve.
With a solid history of leadership as a supplier of personal care and home care products since 1984, MPG has sustained a wide international presence in more than 15 countries through a solid sales network and effective customer channels of wholesalers and distributors. We are always open to entering new markets and creating business value with importers and distributors. If you wish to become one of our strategic partners and benefit from the business opportunities that our competitive range of products offers, we would love to hear from you! Contact us today to discuss how we can create mutual business value.
MPG is the Egyptian leader in various fields — the sole focus of our expertise and passion for the past 40 years. In 2024, we achieved a record performance, harnessing our powerful ability to innovate and adapt while capitalizing on the incredible engagement of our employees The group continues to transform itself as we shape the future of skin & personal , detergent , agriculture beauty to make it even more personalized, inclusive and sustainable, enhanced by Green Sciences and technology.